Walk a Mile in
My Shoes
(Free to all Graceland
Visitors)
AS YOU EXIT THE FILM, YOU ENTER A GIFT SHOP.
At Graceland
Plaza the opportunities to enact your cultural identity by shopping,
buying, and collecting officially licensed objects seem endless.
Get
what you want. WE'LL MAKE MORE. LIVE THE DREAM.
Gathered artifacts--whether they find their way into curio cabinets, living rooms, museums of ethnography, folklore, or fine art--function within a developing capitalist "system of objects" (Baudrillard 1968). By virtue of this system, a world of value is created and a meaningful deployment and circulation of artifacts maintained. For Baudrillard, collected objects create a structured environment that substitutes its own temporality for the 'real time' of historical and productive processes: '. . . the environment of private objects and their possession--of which collections are an extreme manifestation--is a dimension of our life that is both essential and imaginary. . . " (Baudrillard 1968, 135). (Clifford 1988, 239-240) |
Even funs share in the dream of creating culture through associations with objects. If you're a fun, you won't want to miss all Graceland Plaza has to offer YOU:
*Fans to ridicule
*Souvenirs to laugh at
*Access to over-priced popular culture kitsch
*Inside jokes with friends
*Postmodern Identity Construction
Graceland Plaza is the ultimate in FUN. Be part of a popular culture phenomenon without the messy strings of commitment that come with fandom. Enjoy Elvis on your own terms. Exercise your rights as a consumer. Or if you're a participant-observer fun looking to enact your culture through play, try to blend in with the crowd (BE AN ELVIS FAN FOR A DAY) at the end of the day, try on a different persona; it's all part of the fun of being a FUN at Graceland Plaza.